Is Money Ruining Football Essay

Is money ruining football? One of the most talked about topics in football. Some fans think that it is a wonderful thing, a dream come true however others seem to disagree. Is all of this money in modern day football ruining it? From all this money football seems to become a victim of its own success. One main part of this money being in football is due to a lot of clubs having foreign ownership.It all came about in 2003 when Roman Abramovich bought Chelsea FC and since then he has put in hundreds-upon-hundreds of millions of his own money into the club Chelsea have since won nine major trophies including three Premier League titles and most recently the UEFA Champions League. Proof that wealth can indeed buy honours in the world of football. Since then half of the 20 Premier League clubs are now owned by foreigner investors. Those clubs are: Arsenal, Aston Villa, Chelsea, Fulham, Liverpool, Manchester City, Manchester United, QPR, Reading, Southampton and Sunderland.Perhaps the most spectacular of them all is politician and member of the ruling family of Abu Dhabi, Sheikh Mansour bin Zayed Al Nahyan of Manchester City. Since he has bought the club in 2008 he has spent over ? 425 of his own money to buy first team players for the club. The highest fee that has ever been paid for a footballer is ? 80 million for Cristiano Ronaldo from Manchester United to Real Madrid, this is a major difference to what the highest fee in 1928 the highest amount paid for a player was ? 10,000.The maximum wage has was also only ? 12 a week and players got a ? 650 bonus if they stayed at the club for 5 years whereas nowadays the most paid players is on ? 250,000 pound a week. This colossal money being spent to attract a footballer to a club doesn’t necessarily mean that the player is any better than another; it purely is just saying that the club has more money than the others. This is having a negative effect on football as now players are playing for the money and now not the club that they are playing for.It is also very unfair on competition in the same league meaning the richer team has an advantage as they can pay crazy amounts to get a player but a lower team can spend very little meaning the competition on less competitive. So if your club has more money it then attracts players who are better known where less known clubs have to settle on lower wages meaning that the players that they buy will be on a much less wage than those of a higher team. One big problem hat money has is the risk of the football club going bust. The most recognisable of those clubs currently in major financial trouble is former Premier League club Portsmouth, now of League One. The club is currently in administration and runs the risk of being non existant. This has come from the club overspending on players and the wages the players been given far too much than what they realistically should be on. Last season Premier League clubs shared a staggering ? 68 million in tel evision revenue, if the Premier League were to introduce a ‘safety pot’ of money (? 9. 68 million) for football league and Conference clubs so that in severe cases clubs can apply for grants to stop them going into administration/save clubs from going bust. Having an owner with millions to spend isn’t always as good as it sounds since it runs the risk of your club vanishing forever. One of the major things though is the rise in ticket prices.Football used to be called the working class sport but now it is an expensive pastime and something that the average working class man struggles to afford. This is shown at St. James’ Park when in 1992/9 3 you were able to get an adult season ticket for around ? 122 but nowadays the average season ticket is around ? 500 which shows how expensive football is now getting and that in 20 years there has been a 150 percent rise in prices.It seems that football is now slowly changing from a working class sport to a sport for those who are wealthier. The only solution to stop money from continuing to ruin football is by Uefa the governing body of football to try and do something about it by introducing salary caps or by putting in place transfer caps so only certain amounts of money can be spent in the transfer market and this would have an effect on agent fees, sponsorship and TV deals which would then ticket prices could be lowered and that clubs could still turn a profit.Another thing is putting a limit on how many foreign players you can have in your team which would mean more home-grown players would be in the team and then less wages would be spent and transfer prices to attract players from overseas and this would mean teams would need to spend more money on youth academies rather than looking all over the world for players to spend ridiculous amounts of money on. Football is no longer turning into a sport, it is a business that is now worth millions and millions of pounds and this is taking the game to its knees. By Reece Paterson.

Marketing Plan of Bentley Motors Limited Essay

Marketing Plan of Bentley Motors Limited 1. Executive Summary 2. Company Description Bentley Motors Limited is a British Manufacturer of automobiles, founded on the 18th of January 1919 by Walter Own Bentley. In the First World War, Bentley was known because of their rotary aero-engines. After the war Bentley designed and produced cars that won the Le Mans race in 1924, 1927, 1928, 1929 and 1930. Bentley presented Queen Elizabeth II with an official State Limousine to celebrate her Golden Jubilee in 2002. Bentley believes that it is a high end luxury car, which has tradition and ultimate class. Bentley follows a â€Å"high-price† strategy, and this Marketing Plan outline will show how Bentley improves their sales and continues to gain a share in the market. 3. Strategic Focus and Plan This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competence/sustainable competitive advantage of Bentley Motors Limited. Mission Bentley Motors states that they don’t have a mission statement; but if they did, it would have been in the words of Walter Owen Bentley, â€Å"To build a good car, a fast car, the best in class†. The vision statement that Bentley Motors Limited follows is, â€Å"We are Bentley Motors – the definitive British luxury car company, dedicated to developing and crafting the world’s most desirable high performance cars. Goals 1. Have a larger market share. 2. Launch a Sports Utility Vehicle (SUV) in the United Kingdom in 2015. The model will be based on the Porsche Cayenne, and will be produced in the United Kingdom. The SUV will be priced around GBP 140,000. 3. Become more eco-friendly. 4. Increase sales to 1500 cars, by 2013. Core Competency and Sustainable Competitive Advantage In terms of core competency, Bentley Motors seeks to use their uniqueness to provide sophisticated and distinctive, high quality luxury cars and other products that appeal to its target customers. In order to use its core competency as a sustainable competitive advantage, Bentley will work with its customers and employees to strengthen the relationships and build bonds to satisfy the high tastes of its clientele. 4. Situation Analysis This situation analysis will show how Bentley is growing larger in the market. Globally Bentley sold just over 10,000 cars in 2007 – compared to 9,000 cars in 2006 and 1000 in 2003. SWOT Analysis Figure 1 shows some characteristics that might influence the market opportunities for Bentley Motors. The SWOT emphasizes the good choices made by the company. Positive internal factors are related to the board, the management growth, the intrinsic value of the brand associated with the high end luxury car. Favorable external factors include the increasing need of luxury goods in the environment. A note to consider is that the financial crisis of 2007 did not affect Bentley’s clientele. Regarding unfavorable factors, the main weakness is the limited growth in the market. Due to the outstanding care and attention given to the production of each Bentley car, the production is slowed down as each car is hand made. However this limited production is perfect for Bentley’s marketing plan. Figure 1: SWOT Analysis for Bentley Motors |Internal Factors |Strengths |Weaknesses | |Management |Excellent and specialized board |Owned by Volkswagen, therefore has to | | | |report to Volkswagen. | |Offerings |Unique, high-price and high-end luxury |Many other competitors like Mercedes, | | |cars. |Rolls-Royce, Ferrari and Maserati provide | | | |similar products. | |Marketing |The exclusivity of the Bentley Motors brand|As the targeted customers are exclusive, | | |is part of the marketing plan. |not many people are aware of the various | | | |services and products Bentley Motors | | | |provides. | |Personnel |Dedicated to personal development of |Their workers are so qualified that if one | | |employees, by improving their technical and|employee leaves they need to spend a lot of| | |business skills. |money to train and develop another | | | |employee. | |Finance |Excellent growth in sales, revenues from |To build one car it takes longer than most | | |2003 onwards. |of their competitors, therefore it takes | | | |time to generate revenue. | |Manufacturing |Sophisticated details, like workers |A typical mass produced luxury model can be| | |inspecting the leather for insect bites and|finished in 24 hours, but to make a | | |17 hides of leather are required to outfit |Mulsanne at the Crewe Factory it takes 9 | | |the cabin. |weeks. | |R&D |Continued efforts to ensure engineering and|Most of the competitors have good R&D | | |luxury details for cars.|departments as well. | |External Factors |Opportunities | Threats | |Consumers |Customers can customize parts of the product, |Due to the high price of the products, | | |such as requesting certain types of leather |Bentley has exclusive consumers and not| | |interiors. |many people go and buy a Bentley every | | | |so often. | |Competitive |There are a few brands that are that obsessed |Mercedes-Benz, Jaguar and BMW produce | | |with having unique luxury products. |similar products for a fraction of the | | | |price. | |Technological |Bentley recently hired Rolf Frech as its |Bentley’s competitors have various | | |Engineering Chief. Frech comes from Porsche AG. |engineering methods that can produce | | | |more efficient cars. | |Economic |During the financial crisis of 2007, Bentley’s |The targeted customers are a small | | |targeted customers were still purchasing cars. |share of the market. | | | | | |Legal/Regulatory |Cars with new clean energy (biofuel), ensuring |A new law passed, requires some | | |that the power and torque of the car are not |technological change that Bentley’s do | | |affected.|not have. | Industry Analysis Every human wants to differentiate themselves from one another. One way of doing so is by purchasing luxury goods. Therefore the market for such goods is bound to grow. In comparison to other high end luxury vehicles, Bentley is growing more than the others. Figure 2: Luxury car Market |Year Sales in U. S Market | |Brands |2011 |2010 |% Change | |Porsche |12,633 |12,592 |0. 3 | |Jaguar |9,315 |9,748 |-4. 4 | |Ferrari |1,266 |1,087 |16. 5 | |Maserati |1,706 |1,355 |25. 9 | |Bentley |1,260 |954 |32. 1 | |Rolls Royce |255 |387 |-34. 1 | Competitors in the Luxury Car Market As shown in figure 2 , the main competitors of Bentley are; Rolls Royce, Ferrari, Maserati and Porsche. Company Analysis Bentley is highly recognized for their luxury cars, but they also sell goods that reinforce the image of their brand, such as silver plated wheel spinners, cufflinks, set of espresso cups, driving apparel and luggage sets among a few. 5. Product Market Focus This section describes the marketing and product objectives for Bentley Motors and their target markets, points of difference and positioning. Marketing and Product Objectives Bentley Motors marketing is based on the effort to combine the strength and speed of a sport scar with the luxury of British elegance. These are combined in 3 areas listed below. 1. British Tradition 2. Manufacture 3. Luxury and Sport Target Markets The primary target market for Bentley cars are customers who are not self-conscious and are willing to show what they have earned, these are generally those in the highest 5% of the economy. These customers want premium quality products and services and are willing to pay for it. Points of difference. Bentley’s marketing is concentrated on the fact that they have the sophisticated British charm, mixed with the strength of a premium racing car. This is the main difference when compared to Rolls Royce, which looks at itself as a luxury car or with Ferrari that defines itself as a sports car. Positioning Bentley’s vehicles try hard to close the gap between a being a traditional British sophisticated luxury vehicle and sports car with strong masculine power, which is best shown with its 6 time success at Le Mans. 6. Marketing Program The 4 marketing mix elements used by Bentley Motors are detailed below. Product Strategy Bentley’s are handmade, custom designed cars. It takes roughly 150 hours to produce a Continental GT and 400 hours to build an Arnage. Steering wheels are double stitched by hand using 2 needles simultaneously. It takes 15 hours to create one steering wheel. These are a few features of Bentley’s to name a few. Price Strategy The 2011 Bentley Continental is priced at around $205,600, while the 2011 Maserati Gran Turismo is priced at an average of $125,000. Even though the Maserati is much less priced, the quality that Bentley holds is much greater. Promotion Strategy. Bentley avoids commercializing its products unlike Maserati, therefore making it more prestigious. Bentley places its advertisements in places where they expect their target market to see it, not in commercial places. Bentley also goes by word of mouth, where one satisfied customer passes on the good word to a friend. Distribution Strategy Bentley prides themselves on being represented in 212 Bentley facilities worldwide. With 24 offices in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East and 15 in Asia and Australasia, among others. Therefore with 212 facilities worldwide, it is within arm’s reach – for those who can afford it.

Argument for the Abolishment of the Death Penalty

Argument for the Abolishment of the Death Penalty Alvin Soo Death penalty is the capital punishment that has authorization to kill someone as the crime’s punishment. The first country that started the death penalty is Babylon. It established the death penalty law at eighteenth century. There are many methods of death penalty that develop over the centuries such as shooting, poisoning, hanging, and others. In the modern century, there are many countries are using the death penalty in the law punishment such as Malaysia, China, and others. According to the website, theguardian, China has the most number of people sentenced to death and its most common death penalty method is shooting. The murderers’ eyes are covered and their back is facing the shooter. Then the shooters will start firing until the murderers are dead. Death penalty has been a popular discussion since some countries are taking the lead to abolish death penalty. People are debating whether the death penalty should be abolished. In this era, death pena lty need to be abolished from the law because it has negative effects on society, family, and economy. First of all, death penalty is encouraging the racial discrimination. According to the Death Penalty Information Center, most of the death punishments are sentenced to the minority races such as African-American. It is a norm that the society has racial discrimination because people like to be in a group, which has people of similar race or culture. When there is an outsider that doesn’t have similarity, they will neglect that outsider and may treat him differently. This is not just happening in the society; it also happens in court. When the judge and jury are making decision in front of the justice, they are still having bias when deciding the punishment because everyone has prejudice and discrimination. Based on NAACP Criminal Justice Department (2017), the death penalty will affect the victim’s race especially white. This proves that the death penalty is support ing the racial discrimination. Secondly, death penalty is not eliminating the devious from the society. In the modern society, everyone is educated to follow the rules to avoid from committing the crime. However, everyone is not educated to be forgiving sin. Although crimes happened, the murderers are deserved to be given another chance to change their bad behavior and thinking. The devious cannot be stopped by killing the murderers. Instead, the murderers needed be educated in prison to gain the forgiveness and decrease the crime rate. Besides that, death penalty also increases the crime rate. Originally, death penalty is used to discourage the people committing crime by making them scare because one of the human’s fears is death. Death penalty also can save other lives by eliminated the people who committed crime but it doesn’t help to decreasing the crime rate. Article by Bonner and Fessenden (2000) supports that the states that have no death penalty are having lo wer of slaughter rate. This is because the death penalty is replaced by culture and religion. Thirdly, death penalty is having negative effect on moral ethnicity. Moral ethnicity is teaching about the principle of moral. It lets people know that everyone is equal and they are given the same human right even though they committed crime. However, death penalty is giving the wrong ethnicity to the society and family. It is promoting a concept, which the murderers are deserved to have deaths sentence because they committed crime. When that concept is spread into the society, the people will be influenced and may cause more crime happens. The reason is because people will choose to do the death sentence to the murderer without authorization and legal process. In the other hand, it is not right to take over other people life no matter who they are. Slaughter people are against the law; death sentence is also slaughtering people. The only difference between these two is on is illegal and other one is legal. In the view of morality, both are the same because killing people is an amorality. Fourthly, death penalty is impacting the family education negatively. Family is an important thing in life because everything is started from that first. If death penalty is not abolished, the children will become more extreme with aggressive family education. As mentioned above, death penalty will affect the society and family. If the perspective of death penalty can regulate the society and family. There will be more aggressive family appears and cause the violent crime arise. For an example, if children are having the aggressive punishment because they did the non-moral things like stealing, fighting, and others. Are the parents going to say that they are deserve to have that punishment? Definitely no, because parents have the responsibility to let the children know that what’s wrong with that attitude and admit it instead of using the extreme and aggressive punishment to make them afraid. Moreover, death penalty is also affecting the family to be broken. When the murders are sentenced to death, their families are going to be the victim. Death penalty is going to bring the unhappiness to the murderers’ family and cause the family falls apart eventually. When one of the family members is executed, the rest are going to have tough life especially children. If the children don’t have their parents in their childhood, they are more likely to commit crime when they grow up. Based on the news that written by Steve Doughty, the incomplete family’s children more likely to fall into the society devious. This proves that the death penalty can cause negative effect on family. In addition, death penalty will also affect the country. Death penalty will give the country bad impression. A mentioned in introduction, death penalty is already existed in 18 th century. This law is old and not efficient to control the safety of country. Ins tead, government should use other law to substitute the death penalty. If the country can abolish the death penalty, it will give a good impression to the international community. That will cause the relationship between the country become better. When there is a country taking the lead to abolish the death penalty, the other countries in the international community will follow it. This will encourage the countries to have globalization within each other. Globalization is the process that the organization develop international influence such as international trade. Country can use the globalization to make its economy become better. It can use international trade to export the produced goods and services. This will increase the Gross Domestic Product (GDP), which is the country’s economy. Death penalty is also costly to the government expenses. According to Chammah(2014), cost of capital punishment is increasing because the wage is increasing. The government needs to hire t he worker to in charge of the death penalty. This recruitment is not just hire one worker. Instead, government is going to hire a group of people. Therefore, this will cause the government expenses to increase. When the government needs to find more resources to cover the expense. It will either increase the tax or decrease the other expenses. Increasing taxes will increase the burden of taxpayer and decrease the other expanses will decrease the benefit such as unemployment benefit. Both of this method will decrease the economy. In some people’s perspective, death penalty should be remained because the murderers have no right to decide whether they are sentenced to death. Let’s think this in different view point. If one of the murderers is the family member, the perspective of death penalty will be different. The murderers’ family will appeal to the death penalty because it is too cruel to take away their lives. As the previous paragraph mentioned, everyone sh ould be treated as same and have equal right. Therefore, death penalty should be eliminated from law. In conclusion, I agree and totally support to abolishment of death penalty because death penalty is negatively affecting the family, society, economy, and country. It is also having the bad influence on morality and culture. In order to make the children and country’s future better, death penalty have to be eliminated. References Part I: History of the Death Penalty. (n.d.). Retrieved February 07, 2017, from http://www.deathpenaltyinfo.org/part-i-history-death-penalty NAACP Death Penalty Fact Sheet. (2017, January 18). Retrieved February 07, 2017, from http://www.naacp.org/latest/naacp-death-penalty-fact-sheet/ Bonner, R., States With No Death Penalty Share Lower Homicide Rates. Retrieved February 07, 2017, from http://www.nytimes.com/2000/09/22/us/absence-executions-special-report-states-with-no-death-penalty-share-lower.html Doughty, S. (2008, October 21). B roken home children are ‘five times more likely to suffer mental troubles’ Broken home children are ‘five times more likely to suffer mental troubles’ . Retrieved February 7, 2017, from http://www.dailymail.co.uk/news/article-1079510/Children-broken-homes-times-likely-suffer-mental-troubles-says-Government-study.html Dieter, R.C. (1998). The Death of Penalty in America: Current Controversies . H. A. Bedau (Ed.). Oxford, England: Oxford University Press.

The Role of the Manager in Health System Finance Essay

The Role of the Manager in Health System Finance - Essay Example The health system finance department needs a manager who ought to access and manage all funds in healthcare. The institutional and financial needs, in this case, will be available, due to well handling and running of funds. For healthcare institutions, methodologies of gaining funds range from grants, loans to government contracts. The manager in this instance has to come on board to organize all these funding methods. Economic evaluation is also possible with the full involvement of the manager in health system finance. This essay shall attempt to assess the role of the Manager in health system finance. The paper shall also explain the role of purchasers and commissioners in the fair allocation of resources, assess the viability of the use of clinical coding procedures for efficient payment and cost control, and finally evaluate the credibility of employing strategies to manage the effective use of coding systems in health care.  In the work of Smith & Curry (n.d.: 30), the purcha sers and commissioners have a greater role to play in ensuring fair allocation of resources in the healthcare system. In their work, Smith & Curry (n.d.: 30), bring out the concept that commissioning refers to making purchase strategically or rather planning and funding. In the United Kingdom, commissioning is mostly used in the National Health Service (NHS). This entails coming up with decisions that touch on the health requirements of the population and the required services that are required to meet these needs. In this case, the purchasers and commissioners come in handy to check for proper allocation of funds and the necessary resources to deliver full services to the population. On another viewpoint, Davies (2008: 25) indicates that the purchasers and commissioners play the role of monitoring the services that allow fulfill the standards put in place in the healthcare contracts.

Examine how the development of the religion in Canada was benefited Essay

Examine how the development of the religion in Canada was benefited from the Act of Multiculturalism - Essay Example (Ember et al, 2005 p 445) Hinduism as a form of religion is comprised of the history of the Indians and thus there is no any belief or practice of the Indians that can be rejected or negated. The Hindu subscribe to the idea no old ideas or practices can be eliminated or transcended .The old ideas are practiced together with the more recent ones. Among the Hindu, divinity is respected and worshipped in its manifestation without any prejudice. The act of doctrine tolerance is ranked high among the Hindu when compared to other major religion. Therefore, a Hindu may worship non-Hindu gods and still remain a Hindu. The dispute between the Hindus who are monotheism and those that are polytheism do not divide the worshippers because they are seen as not being important in Hinduism. (Ember et al, 2005 p 445) Hinduism unlike other main historical religions, its emergency is not attributed to specific founder or a specific year of origin. Hindus usually trace their traditions back to the Veda which is a spiritual revelation that has no specific year of beginning and which governs everything that was spoken by seers at the beginning of the cycle of the universe. The Hindu for centuries never attempted to define the essentials of Hinduism not until they were challenged by Buddhists, Muslims or Christians. Traditional Hinduism sees no difference between the secular and the sacred, no significant variations between culture and religion and the separations of religious rituals from the normal daily activities. The Hindu also, lacks a common creed which must be believed in. Initially, subscription to Hinduism was limited to Hindu people who had been born within the Hindu family and the religion ideologies stated one could not cease to be a Hindu especially if one was born a Hindu. This initially held principle has only changed of recently .Membership to Hinduism

The new development concerning management communication Essay

The new development concerning management communication - Essay Example "The meaning of my communication is the response I get." (Communication Skills - Solutions 4 Training) this quote illustrates the success of a properly managed communication process. The response generated as a result of a statement shows how good an individual in getting his point across; required diligently in the fields of marketing, advertising & successful running any type of industry. Developing sound communication skills is not a difficult task. Practice, knowledge & confidence are the key factors in this aspect. Globalization has transformed & diversified the industries around the globe making it compulsory to interact with multicultural citizens. Every company is performing multiple roles of communicator & the promoter at the same time, raising questions about * what *how & *whom to say. Organizations talk about their need for better communication skills but are unsure of how to solve the issue. Organizing interactive workshops & seminars to highlight & practice the art of c ommunication is required extensively nowadays. Whether understanding & dealing with the employees of a company, targeting an audience, projecting a concept through media; all these acts are acquired via communication. The modern times require interaction with people around the world, without the barriers of time & space. The advance technology has made it possible to communicate with individuals thousands of miles away. All this technology & modernism has changed the way of interaction. According to Philip Kotler in his book Marketing Management (564), currently there are a number of communication platforms: ADVERTISING: it is a paid promotion of ideas, goods or services, for example print & broadcast advertising, motion pictures, brochures, billboards, posters, display signs etc. SALES PROMOTION: a selection of short term enticement to endorse product sales. For example exhibitions, coupons, tradeshows, contests, complimentary gifts etc. PUBLIC RELATIONS: a variety of programs intended to promote a product or company's image. For example speeches, seminars, charity donations, sponsored events, company magazines etc. PERSONAL SELLING: confronted interaction through presentations & question answer sessions with one or more potential clients. For example sales meetings, samples, fairs, tradeshows etc. DIRECT MARKETING: communicate directly with customers through a dialog. For example mails, TV shopping, catalogs, telemarketing etc. In normal life & principally in business & industries a special communication process is followed to ensure the effective transfer of messages. The communication process is takes place between a sender & a receiver through two communication implements, message & media. In between them, are the communication tools encoding, decoding of the message sent; feedback & response from the sender after interpreting the idea. A factor present in between is noise; it is the misrepresentation of the message being sent when it's not conveyed effectively. (Philip Kotler- Marketing Management- eleventh edition, chapter 19:565) A successful management depends on how well the organizations comprehend this process & expends it in the organization & business perspectives. Dorothy Carnegie described this phenomenon in a very effective manner by saying, "Business, social, & personal

Wordview Journal Assignment Example | Topics and Well Written Essays - 500 words

Wordview Journal - Assignment Example It is one of the qualities of God to be all knowing and based on this understanding he has about each person, he claims that he knows what that person is going to choose yet he does not force us into acting in a certain way. The behaviors that have made me draw this conclusion are that he believes that people should have an internal locus of control. He is a doer, and he also acts as a consultant in order to help others to help achieve self liberation as well. This person has been very influential for me because it is one of the first satisfactory answers given to me about this basic dilemma of human life and helped me understand that we have a choice in what we do. Another person, who is one of my friends, also holds a very interesting world view. Although quite young, she still does not believe in the common advice of tit for tat. That person believes that when you dislike something in a person or that person does something bad to you and you reciprocate that bad action then it means that you also have the same traits in yourself. In other words, she believes that by doing so, you eventually become what you abhor or hate. The behavior that has enabled me to reach this conclusion is that whenever another friend is rude to her, she does not reciprocates those actions and tries to ignore such behaviors and maintain friendly attitude. Such a behavior is very rare and none of my other friends possess it. Such an attitude of this friend has enables me to calm down in conflict situations and I no longer believe that everything is just in a quarrel. Because of this person, I evaluated the things that I like and dislike and I maintain my composure and do not stoop low even when in a quarrel. Now when faced with such a situation, I never do or say those things that I would not like others to do or say to me. This has helped me to develop certain standards in my life and has resulted in a consistency of behavior. I have also

Operations Management Essay Example | Topics and Well Written Essays - 2000 words - 5

Operations Management - Essay Example Market segmentation process involves the identification and grouping of similar needs of the market. Segmentation than helps the marketing team in devising better marketing plan for different groups and better satisfying their needs. Derby Castle is a historical monument of UK. The marketing team has the task of inviting attention of more and more people towards the interesting features of this castle so that they feel like visiting this monument again and again. This will help in good revenue generation and will help in the maintenance of this castle. It is highly likely that different set of people come here with different purposes. For example a team of school children would love to play in the sprawling green lawns the whole day while a research scholar will spend his day in studying the architecture and other historical features. Visitors to Derby Castle can be categorized as;†¢Ã‚  Researchers: This segment prefers to learn about the historical facts, architectural features etc. †¢Ã‚  Students: This segment too could be here on a learning mission or may just be here on a picnic tour. But the ‘learning’ needs of students are vastly different from ‘research’ needs of researchers.†¢Ã‚  Art Lovers: This segment is more interested in the artistic features of Derby castle.†¢Ã‚  Young Couple: Youth desirous of spending some solitary moments in the company of their chosen ones can make use good use of the gardens of the Castle.General tourists happen to be on a sightseeing spree. For them attractive features i.e.

Marketing Approach Case Study Example | Topics and Well Written Essays - 1500 words

Marketing Approach - Case Study Example It has achieved the desired loyalty for its brands in the market. In order to achieve product differentiation, it employs several methods including; branding, advertising, attractive packaging and promotion. The Company makes use of branding to give its products names and appearance which are unique. The Cola products have branded names for example Coca-Cola, Coke, New Coke, C2, C2 Cola, Coke Zero and Simple C2 which gives the consumers a variety of products to choose from. This has made consumers to have brand loyalty compared to other brands from competing companies. In any circumstances, Coca-Cola products can be identified easily through the unique trademark. This trade mark protects the products from being sold to consumers illegally. The trademark has also made product marketing easier since it is uniquely simple for customers to remember than most brands of the same nature from other companies. Advertising is also another method that the company uses uniquely to constantly inform the customers about the importance of purchasing the products. Through advertisement, the company informs customers of the unique characteristics of its products such as improved quality, reduced prices e. t. c. It uses creative slogans to impress the consumers, encourage and instill confidence in them in regard to the products. These slogans include; "Things Go Better with Coke", "Stop here for a Coke", "The favorite drink for ladies when thirsty, weary, and despondent" and others like "Quench your thirst with Coke". Television and radio advertisements have been in use for a long time. They are uniquely presented in order to enhance remembrance in the consumers. Advertisement campaigns have also been held world wide especially the one which strikingly targeted for the youth dubbed "Things Go Better with Coke" and "I'd Like to Buy the World a Coke" involving some popular musicians who modified son gs for the name Coke to feature in them. These were largely used in radio and television commercials and were largely successful. Attractive packaging is another unique feature of the company's products. It uses an array of bright colors which are distinctive and attractive to the customers. This makes the company's products to be easily recognized by consumers especially when arranged on the shelves of supermarkets or in a fringe. At the same time, the retailers are usually supplied with refrigerators for packing Coca-Cola products. This was one of the unique features which created a notable difference between these products and those of other companies especially where the demand for cold drinks is usually high. Few of the competing companies had such creativity until recently. The crates and the vehicles used to transport the products have a characteristic red color with a sign of Coca-cola prominently appearing on part of the outer surface. More over, there are retail containers which are usually positioned at strategic positions where demand for refreshment is high. These containers are usually painted in the unique color. Recently, the company has developed huge retail container

The Meaning of Home (Tim Obrien, Joyce Carol Oates, Doris Lessing) Essay Example for Free

The Meaning of Home (Tim Obrien, Joyce Carol Oates, Doris Lessing) Essay By showing what home means for their characters, authors can render certain themes of the novel, demonstrate several different meanings of the word home, or, underscore significant aspects of the personality of the figure in question. In Doris Lessings novel The Fifth Child, the characters Harriet and Davids home represents their dream about the perfect family and the perfect life and by illustrating this to the reader Lessing reveals how they are committing hubris . Also, in the novel The Things They Carried by Tim OBrien, the character Norman Bowker returns home in order to gain understanding of his own feelings, and therefore home is more seen as a place for support and acceptation. Furthermore, in Joyce Carol Oates short story Stray Children, Charles Benedicts study and the nature of it reflects the characters personal qualities. Firstly, home can be seen as a dream of the future. In The Fifth Child, Harriet and David dream about the perfect family and life. They buy a house that is too big for them, wishing to fill it with smiling and happy children. On the other hand, they are experiencing economical hardships and are forced to borrow money from Davids father in order to cope with the situation they have put themselves in. Still, even though they have to have access to extra money in order to endure, they continue the get more and more children. It is mentioned how they believe that David would a higher salary some time soon and everything will work out. They, in a way, buy the house for what they wish it will represent in the future. Lessing conveys this by showing how Harriet and David take the money they receive for granted and promise their families that it will pay off in the long run. This concept of taking something for granted because they think that they are worth it can be seen as an act of hubris. Thus, by showing what home signify for Harriet and David Lessing underlines the theme of hubris. Secondly, home can also represent the characters essential needs. In The Things They Carried, Norman Bowker returns home from the warfront and the thing he requires the most from society and his family is understanding. He desperately needs to talk, but there is no one there who wants to listen to him. It revealed how he circles the lake in his home town and honks his horn to a few boys while he passed them, but how neither of them even looked up. This can be seen as a metaphor for how Bowker was trying to tell society about his experiences and emotions and how society did not even care to hear him out. The scene ends with him continuing to drive around the lake more than ten times and imagining how a conversation between his father and him about his wartime experiences would turn out. By not getting what he needed and therefore resorting to taking his own life, Bowker embodies the damage war can do to a soldier long after the war is over. OBrien shows how the idea of home represents our deepest and fundamental needs and that when those are not fulfilled we suffer. Thirdly, the characters idea of the perfect home can also reflect upon certain traits of this person. In Stray Children, Charles Benedict lives a successful, immaculate and steady life. These aspects of his life also characterise his study. It is rendered how Benedict always liked his study because it was always the same and unharmed. By mentioning the fact why he likes his room, Oates can highlight some important aspects of his personality. In sum, by showing what home means, authors can convey what the character dreams of and want, needs and can not live without, and, draw attention to certain personal qualities off the character. Rendering what home means can be significant in many different ways. In the first example, Lessing conveys the theme of hubris by showing Harriet and Davids dream and then contrasting it to their reality; they take the money they receive for granted since they think that they are worth it and therefore should have the money. Also, in the second case, OBrien renders how home may not always literally mean home as in the place where you live, but it can also stand for our basic needs. Moreover, in the third instance, Oates uses the meaning of home in order to stress certain features of the character in question. However, the meaning of home is not restricted to being just one thing. OBrien can also show how Bowker is a character who needs constant support and is too weak to handle the hardships himself by rendering how Bowker desperately needed comfort when he returned home. As in the case with Charles Benedict and his study, home can also be used to show how he thinks, how he wants the city to look like in his role as a city planner. Oates can therefore also deliver social criticism through illustrating the meaning of home; how Benedict wants everything to look perfect and therefore he plans the city without taking the living conditions of certain people into consideration. In addition, the first example with Harriet and David and their view of home can also help the reader characterise them as determined people with set goals in the future and perhaps somewhat inconsiderate of their future troubles that they may face by ignoring the problems they are already experiencing. Hence, home does not only mean one thing but the reader can often draw several significant pieces of information out from it.

Nike Inc Analysis of Marketing

Nike Inc Analysis of Marketing Nike Inc. was founded in  1962 by Bill Bower man and Philip H.  Knight as a  partnership under the  name, Blue  Ribbon Sports.  Since Germany conquered  the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of  its sales come from athletic apparel, sports equipment, and subsidiary ventures and they have  traditional  as  well  as  non-traditional  distribution  channels  in  more  than  100countries globally. Nike has attained a premier position in the market but in 1998, the company has to face the issue of exploiting overseas workers and the altering consumer  needs negatively pretentious the sales of Nike. In this report, I have discussed the case history of Nike that majorly covers the child labor  problem and the problem of change in consumers preferences after which I have done the SWOT analysis and h ave come up with strategic objectives, market driven strategy Objectives. Furthermore, the marketing strategy is discussed that covers the segmentation strategy, targeting, positioning and channel distribution of Nike and the product, price and promotional strategy it must approve.  In the  end, I  have given some  recommendations to Nikes management to force it towards success. Contents INTRODUCTION: The company stable out just an airplane built-up in arranges to make happy path job at Stanford University. Mr. Phil knight a adapt student at Stanford University and a comprehensive space messenger firm that he would create small price organization shoes in Japan and then advertise them in USA. Knight solicits the help of a history teacher Bill Bower man to help him in his big business project. Knight called his first shoe Tiger and began allocation at path meet. Blue Ribbon in 1971 earned its Swoosh and knight introduces the most important Nike brand line. In 1978 the Blue Ribbon becomes Nike and both years their earnings grow steadily. Due to Nike attention in informal shoes in the 1980, they missed the leaning to aerobic shoe and cut down after allowing Reebok to manage the marketplace. MISSION AND VISION: Nike states in its mission declaration that it entail responsibility commerce in a guilty way, most important to sustainable monetary increase. With the advance in knowledge, Human resource practices, the healthy knowledgeable and skilled employment power, here is extremely small deficient to distinguish organization. Living being seen to go added than the lowest amount necessary on community issue can draw and keep patrons. This bottle sea green modification attracts concentration to the association; they are view as thoughtful and public liable (Mullins, L. 2005). A speech, on the construction put into practice of Nike during its make obtainable sequence accuse the association of individual concerned in limited operational circumstances, defiance of hard work civil rights, low salary and pestering of its labor force. Nike takes this information seriously. On the basis of the learning answer the business has make stronger the check of its dealer (Hummels, H and Timmer, D.2004) OBJECTIVE OF THE STUDY: The SWOT examination aim to suggest the participate government of the Sà ¶derkà ¶ping growth with an instrument to charge their past giving in the Sà ¶derkà ¶ping procedure as fit as to appraise the choice for the modus operandi to bear on after the conclusion of the in progress development in February 2009. SWOT ANALYSIS: Strengths Nike is a very competitive organization. Phil Knight (Founder and CEO) is frequently quoted as saying that Business is war without bullets. Nike has a healthy aversion of is competitors. At the Atlanta Olympics, Reebok went to the outlay of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable reporting. Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. Nike is tough at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production. (ynkamat, 2009) Nike is a global brand. It is the number one sports brand in the World. Its famous Swoosh is instantly familiar, and Phil Knight even has it tattooed on his ankle Nike is quite strong regarding its research and development; quite marked regarding its evolving and innovative product choice. They manufacture high quality at the lowest potential price, if prices rise due to price hike then the production process is made cheaper by changing the place of production. It belongs to the  Fortune 500 companies. Nike employs about more than 30.000 people worldwide. It has a strong sense of marketing promotion by sponsoring top athletes. It uses linarite foam and flies wire materials in order to make the manufactured shoes lighter and more convenient. (Adam, 2009) Its standing for high quality and innovative footwear .Nike is also known for its innovative marketing .Nike ads are part of the pop culture an impressive achievement. Famous campaigns feature bo Jackson, Michael Jordon, and Tiger Woods the Nikes swoosh is highly recognizable world wide .Nikes recent comeback has been greatly helped by increased sales of Nikes apparel. (Robert N. Lussier, 2009) Political Analysis According to PEST analysis the political enviourment can be taken as strength The government must create economic policies that will foster the growth of businesses. Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nikes growth. (Cuizon, 2009) Society Analysis According to PEST analysis the social enviourment can be taken as strength People are more health conscious currently. Diet and health are getting more prominence. Consequently, more and more people are joining fitness clubs. There is an accompanying demand for fitness products particularly exercise apparel, shoes and equipment. Nike is at the front position of this surge in demand as people are looking for sports shoes, apparel and equipment. (Cuizon, 2009) Technology Analysis Political Analysis According to PEST analysis the technological enviourment can be taken as strength Nike uses IT in its marketing information systems very effectively. Nike applies marketing information systems to the economics of improvement, segmentation and differentiation for nearly all of its businesses. Nikes leadership status owes in large part to the use of extremely valuable Information Technology, and applying it to every aspect of the product from development to distribution. Nike, being the world leader in the athletic footwear industry, is able to effectively harness its environment to boost its marketing efforts. This strategy has translated into robust sales of Nikes products. (Cuizon, 2009) Weaknesses The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. Nike was for quite some time unwilling to disclose any type of information concerning its partnering companies. It was charged with the violation of overtime and  minimum wage  rates in Vietnam, 1996, that was seen as having poor working conditions, and that it was also charged for exploiting cheap workforce overseas. (ynkamat, 2009) Nike was also reported to have applied child labor in Pakistan and Cambodia to produce  soccer balls. It was positioned as a subject of criticism by anti-globalization groups due to its unruly and exploited manner that was quite a disaster for its reputation. (Adam, 2009) In late 2005 founder phil knight resigned from the CEO position at Nike. Since that time Nike has had two CEO s. Nike brand co president mark parker is the companies new president and chief executive officer following the resignation of William D. Perez will Nike ever be able to replace the larger than life founder Phil knight? Another question on the area concerning is that global sales, such as Europe and Asia ,have instead at a much faster pace than domestic sales in the United States. (Robert N. Lussier, 2009) Economic Analysis According to PEST analysis the economic enviourment can be taken as weakness In economy, the biggest threat for Nike would be economic recession. During recession, Nikes growth will be adversely affected. The US economy is experiencing a downturn right now. Consumer purchases are slowing down. Currently, Nikes feeling the pinch of the economic recession. The Asian economic crisis also affects Nike since its goods are manufactured in Asia. The labor costs and material prices are going up. Nikes growth is not just affected by the local economy but also in the international economy. A weak Euro and an Asian recession could mean weak sales for Nike. The overall results in the sales generated by Nike in athletic footwear, however, remained stable. The global market makes up for the variances in sales particularly between peak and lean seasons. (Cuizon, 2009) Society Analysis According to PEST analysis the social enviourment can be taken as weakness Nike, however, failed to foresee problems brought about by a sweatshop expose pertaining to labor and factory conditions at production locations in Asia. This caused bad publicity and declining sales as society and consumers Opportunities Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes. There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilized to support the brand such as the World Cup (soccer) and The Olympics. (ynkamat, 2009) The brand is sternly defended by its owners who believe that Nike is not a fashion brand, however, a large number of consumers wear Nike product because they derive a fashion  trend  rather than to participate in a sport. It is mostly argued that in youth culture, Nike is a fashion brand which also creates  opportunities  for Nike since its products would become outdated before even the product wears out i.e. consumers will feel the need to replace the product with a newer  trend. There are many international regions that still need tapping and there is need for sportswear and with Nikes strong global brand recognition, it can initiate in many markets that have the disposable income to spend on high value sports goods. Nike gives a lot of effort on its corporate marketing mainly through the  promotion of  corporate brand  and sponsorship agreements. (Adam, 2009) Nike has an opportunity to capitalize on its own Nike Technology. This is a sensor placed in Nike footwear that interacts with Apples iPod to record the distance a runner has completed and the calories that have been burned. Another opportunity will be to capitalize on an endorsement deal with LeBorn James after his NBA playoffs and championship series appearances. Additionally, Tiger woods yearly attempt to win all four major Golf Tourments automatically allows Nike to build product campaigns around the Tournaments. (Robert N. Lussier, 2009) Threats Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away Nikes market share. As discussed above in weaknesses, the retail sector is becoming price competitive. This ultimately means that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike. (ynkamat, 2009) Consumers are constantly shopping around for a better deal that conveys a good quality and if one store charges a higher price for the products, the consumer would try to seek a better deal of the same product in the premises that delivers the same value but cheaper of the two, this type of price sensitivity among the consumers is a potential threat to Nike. The textile industry unpleasantly upsets the atmosphere, and therefore the organization is constantly struggling to retain its eco-friendly reputation. A recession may lead to job shortages in most of Nikes worldwide branches. The organization has experienced many adverse publicity feedbacks due to its widespread advertising If you have a body, you are an athlete   Bill Bower man said this couple of decades ago. The guy was right. It defines how he viewed the world, and it defines how Nike pursues its destiny. Ours is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years (Adam, 2009) Specific threat is the contracts that Reebok (now part of Adidas) signed with the NBA and NFL for its apparel businesses. Another threat is the ongoing public relationship s problem pertaining to working environments in the factories producing Nike sneakers. Nike has striven to overcome images of sweatshop conditions, but the problem has been difficult to solve. (Robert N. Lussier, 2009) Porters five forces Source:http://www.google.co.in/images?hl=enq=porters+5+diagramum=1ie=UTF-8source=univei=8UhZTfaOCoXJrQfarcnuBwsa=Xoi=image_result_groupct=titleresnum=1ved=0CCIQsAQwAAbiw=1366bih=643 Potential Entrants Low Bargaining power of buyers High Bargaining power of suppliers Low Threats of substitutes Low Industries rivalry High Refer to appendix 1 CONCLUSION: SWOT analysis should always be measured by all companies as it helps show companies all their weaknesses and threats. At the same time it also shows what the companies strengths and opportunities. Using this analysis companies can spotlight on their good part of the business and focus more on the bad part to make it good. Also a company can see what factors are external or internal which helps the business in a long run to be more capable REFERENCES Adam, 2009. Nike SWOT Analysis. [Online] Available at: HYPERLINK http://www.mba-tutorials.com/marketing/240-nike-swot-analysis.html http://www.mba-tutorials.com/marketing/240-nike-swot-analysis.html [Accessed February 2011]. angeletti3, 2005. Nike versus Adidas Case Study and Competitive Analysis. [Online] Available at: HYPERLINK http://www.echeat.com/essay.php?t=27606 http://www.echeat.com/essay.php?t=27606 [Accessed February 2011]. Cuizon, G., 2009. Marketing Audit of Nikes Strategies. [Online] Available at: HYPERLINK http://www.suite101.com/content/marketing-audit-of-nikes-strategies-a94402 http://www.suite101.com/content/marketing-audit-of-nikes-strategies-a94402 [Accessed February 2011]. E, P.M., 1998. In Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. Gerry Johnson, K.S.W., 2008. In P. Education, ed. Exploring Corporate Strategy. 7th ed. Phil Knight, 2011. Company History. [Online] Available at: HYPERLINK http://www.nike.com/nikeihm/about/history.shtml http://www.nike.com/nikeihm/about/history.shtml . Robert N. Lussier, D.K., 2009. Applied Sport Management Skills. Human Kinetics. ynkamat, 2009. SWOT of Nike. [Online] Available at: HYPERLINK http://www.scribd.com/doc/13163456/swot-of-nike http://www.scribd.com/doc/13163456/swot-of-nike [Accessed February 2011].

A Writers Profile :: Writing Education English Essays

A Writer's Profile Attention all passengers, please fasten your seatbelts and get ready for a ride through English 105. You are about to cruise through my writings and learn more about this course. You are sure to experience a great time and learn of what makes English 105 so exciting. Each link at the bottom of the page will direct your attention to a different piece of my work. I am definitely not Hemingway, but I have learned a lot in this class and you will get a chance to see how. So please hold on, it should be a smooth ride. Classroom Interactions: English 105 is full of interesting classroom discussions. Many topics are covered and they give you more of a chance to think. My favorite classroom activity was when we got into small groups and prepared for a teaching to the class. My group had to present the essay by Carol Tavris, In Groups We Shrink From Loner's Heroics. It was a lot of fun preparing this lesson. We made a PowerPoint presentation and held an interesting discussion. As the class as a whole we had many discussions and got into some in depth thinking. Development of Writing Skills: When I was in high school I had a wonderful English teacher for my Junior year. She helped get my grammar into order and explore more of my writing. She was definitely a lot of help to me but I feel that my writing actually started when I was in fifth grade. I had many difficulties with my writing and my teacher really took notice to it. She helped me so much that year with her different techniques. At the end of the year she gave me a journal and wanted me to write all summer in order to practice my writing. I had a lot of fun with that journal and feel that it did a lot to help me. When I first started here at NAU I was a little scared because it seemed my writing was slipping a bit. I was getting frustrated that I was getting anything out right. After the first couple of weeks I had more confidence in my writing and learned to review it more. This class has helped so much with the important process of review and why it is so important. A Writer's Profile :: Writing Education English Essays A Writer's Profile Attention all passengers, please fasten your seatbelts and get ready for a ride through English 105. You are about to cruise through my writings and learn more about this course. You are sure to experience a great time and learn of what makes English 105 so exciting. Each link at the bottom of the page will direct your attention to a different piece of my work. I am definitely not Hemingway, but I have learned a lot in this class and you will get a chance to see how. So please hold on, it should be a smooth ride. Classroom Interactions: English 105 is full of interesting classroom discussions. Many topics are covered and they give you more of a chance to think. My favorite classroom activity was when we got into small groups and prepared for a teaching to the class. My group had to present the essay by Carol Tavris, In Groups We Shrink From Loner's Heroics. It was a lot of fun preparing this lesson. We made a PowerPoint presentation and held an interesting discussion. As the class as a whole we had many discussions and got into some in depth thinking. Development of Writing Skills: When I was in high school I had a wonderful English teacher for my Junior year. She helped get my grammar into order and explore more of my writing. She was definitely a lot of help to me but I feel that my writing actually started when I was in fifth grade. I had many difficulties with my writing and my teacher really took notice to it. She helped me so much that year with her different techniques. At the end of the year she gave me a journal and wanted me to write all summer in order to practice my writing. I had a lot of fun with that journal and feel that it did a lot to help me. When I first started here at NAU I was a little scared because it seemed my writing was slipping a bit. I was getting frustrated that I was getting anything out right. After the first couple of weeks I had more confidence in my writing and learned to review it more. This class has helped so much with the important process of review and why it is so important.

Gregor Johann Mendel :: essays research papers

Gregor Johann Mendel Gregor Mendel was one of the first people in the history of science to discover genetics. He independently discovered his work and lived in Brunn, Czechoslovakia. In Brunn he was a monk and later the Abbot of the church in Brunn. While he was in Brunn he performed many experiments with garden peas. With the information he observed he wrote a paper where he described the patterns of inheritance in terms of seven pairs of contrasting traits that appeared in different pea-plant varieties. All of the experiments he performed utilized the pea-plant, which in this case is the basis of the experiment. Mendels work was reported at a meeting of the Brunn Society for the Study of Natural Science in 1865, and was published the following year. Mendels paper presented a completely new and unique documented theory of inheritances, but it did not lead immediately to a cataclysm of genetic research. The scientists who read his papers of complex theories, dismissed it because it could be explained in such a simple model. He was rediscovered by Hugo de Vries in The Netherlands, Carl Correns in Germany, and Evich Tschermak in Austria all at the same time after 1900. They named the units Mendel described "genes." When the gene has a slighty different base sequence it is called an "allele." Mendel also developed 3 laws or principles. The first principle is called the, "Principle of Segregation." This principle states that the traits of an organism are determined by individual units of heredity called genes. Both adult organisms have one allele from each parent, which gives both organisms 2 alleles. The alleles are separated or "segregated" from each other with the reproductive cell formation. Mendel's second principle is the, "Principle of independent assortment." This principle states that the expression of a gene for

Everyoneís Song :: Essays Papers

Everyoneà ­s Song The question we must ask ourselves is: What do we want to communicate to our progeny over a hundred years from now in the UTD Time Capsule 2000? Choosing a song to let them know how à ¬grandà ® life is in our time would be a misrepresentation. There will be numerous remnants to display the beauty of our era. It might be more advantageous to impart the reality of our age in the time capsule. Overall, choosing à ¬Bitter Sweet Symphonyà ® for the time capsule will benefit our descendents. "Time Capsule" is defined in the Oxford English Dictionary as "a container used to store for posterity a selection of objects thought to be representative of life at a particular time." The music in the UTD time capsule needs to be a symbol of our time, and our issues. There are many examples of what some might consider wonderful music: Beethoven, Mozart, Bach, the Beatles, the Rolling Stones, Led Zeppelin, and, hell, even Elvis. Nevertheless, they all symbolize another time, another generation. Throughout life we may experience the beauty of friendship, the pain of a loved oneà ­s death, the miracle of new life, the biting sting of betrayal, the humbling of loyalty, the gratification of sex, the sorrow of rape, the thrill of success, the magic of music, and the wonder of the movies. Life is bittersweet, full of both pleasure and pain. We can all be placed into molds, and expected to stay there. Take the cliques at school, for example. Some of us are born into our molds, and live in resignation; some deal with slurs like à ¬trailor trashà ® and possibly even legacyà ­s left behind by past generations (à ¬Heà ­s gonna be a good-for-nothing drunk like his daddy!à ®) Not all molds are negative in nature, some might be expectations others feel you should live up toÃâ€"(your big sister was a cheerleader, why arenà ­t you?) While some never shed societyà ­s molds, others spend their whole lives trying to break free. We are many different people, depending on anotherà ­s perspective. Richard Ashcroft, lead singer of The Verve, claims heà ­s à ¬a million different people from one day to the next,à ® but expounds he canà ­t change his mold. We all play parts: daughter/son, student, employee, friend, etc.

How close to revolution was Great Britain in the 1790

The 1790's wasn't the easiest of times for Britain. Revolution overthrowing the monarchy In France caused working-class civilians in Britain to entertain the Idea of revolutionizing. This, among other aspects such as the war with France and food supply, meant that Britain, led by Pitt, had to fight off the threat of revolution.It would be a fair statement to make that although Great Britain had big enough threats and factors for revolution to actually happen, the threat lacked a certain spark that could ave Ignited the revolution, spreading into a full-blown fire across the whole country, helping end the monarchy. The first key point to look at is the nature of British society at the time. The economy and living conditions can always be catalysts for a revolution- an example Is the sorry state of the French economy, one of the major causes of revolution breaking out there, Just before they went into revolution.Now, had the economy of Britain in the 1790's been as crippled as France's was, then it would have been likely that people in Great Brltaln would have been feeling desperate for change, and a revolutionary ould have been looking likely. However, this was not the case. Although the years 1 795 and 1797 were very difficult in terms of high bread prices and unemployment, the situation was simply not severe enough to make revolution a necessity for people In Great Britain. Hunger and famine were very sparse, In comparison to France.In fact, the standard of living of most people In the 1 79ffs had actually Improved due to the industrial revolution taking place at the time. Pitt, thanks to his numerous reforms and changes to the government, such as increasing taxes and the ntroduction of the sinking fund, meant that the threat of revolution was significantly decreased. unions were also an Issue that Pitt had to combat. There were many unions in Britain at that time, and they consisted of and represented a large chunk of the population, for example the worker's union.Due to the sheer size of the unions they posed a big threat to Pitt, especially the worker's unions which had many members due to every second man In Britain at the time being a working-class worker, and so most probably part of a union. unrest in the unions could have aused an uprising, which may not have ended nicely for Pitt due to the volume of workers in Britain at the time. Also, the workers would have been almost all the people In Britain Influenced by the events In France and wanting to revolutionize, and If they, with the help of trade unions, were to rebel then Pitt would have had a serious problem.And this is why in 1799 Pitt took the decision to effectively abolish all trade unions when he banned the â€Å"combination† of men, and this helped to partly eliminate the danger of (dissatisfied) working men along with their union trying to ause trouble for the government, hence why many saw this as a very good measure taken by Pitt Religion can also be an extreme ly key factor. The King and monarchy 1 OF5 are tra01tlonally symools 0T rellglon ana tnelsm, ana countrles tnat nave a nlgn percentage of the population of people as Christians are less likely to go into revolution.Britain was a country that was very theist at the time, which meant that the absence of atheism helped Britain to steer clear of revolution. All in all, in terms of the society of Britain at the time, despite certain strains such as the weakening of he economy and rise of trade unions, a fundamental cohesion and stability was seen in the country, partly down to Pitt, which meant that in this particular â€Å"field† (the nature of British society) Britain, although it had dangers and threats, never really came close to revolution.One could again say that a spark was lacked. Radical ideas, spreading over the channel from France to Britain, were one of the greatest threats to Britain- the more people learnt about the idea of the revolution in Britain, the more potenti al revolutionaries there would be, resulting in a greater ikelihood of revolution.It is important to point out however, that although the concept of radicalism was in theory a serious threat to the British monarchy, it was by no means popular with everyone in the country and contained serious flaws, which stopped the revolution from growing, Just like sunlight stops a plant from growing, or a robin stopping the invincibility of the blues from growing. Corresponding societies were a big threat to the monarchy. Numbers of people Joining corresponding societies all over the country were rising sharply due to an increasingly literate working class.This meant that they read pro-reform, anti-monarchy books such as â€Å"The Rights of Man† by Thomas Paine, which only â€Å"enhanced† and made their views on the monarchy and reform more extreme. One could say that the knowledge obtained by the working class by reading these books could have been a potential catalyst for the beg inning of a revolution, and so Pitt had to act fast to stop the â€Å"rebels† from reading about these revolutionary ideas.Although he did not close down the corresponding societies, and this could be seen as one of the things he failed to do, he managed to pass new laws that enabled the government to suppress nd regulate newspapers, which meant that workers were not as exposed to pro- reform stories as they were before which helped reduce the â€Å"brainwashing† of workers to try and overthrow the monarchy. So to sum up, things like corresponding societies and pro-radical newspapers were a serious threat to Britain, however although they were helpful to the revolution, they alone were not enough to put the revolution into full force.It is vital to explore other factors that too could have aided the revolution, or prevented it from happening. One factor which simply meant that Britain was never really going to come that close to revolution is desire. The genuine public desire to overthrow the monarchy was simply not large enough- the majority of the population were content of the way the country was run, only a small population wanted change. For a country to revolutionize, most of the countrys people need to have the desire to overthrow the King, in order to have enough power and force to do so.Take France as an example once again, the Third Estate made up around 90% of the country, and virtually all of the third estate wanted to see change, hence why France was swept up in revolution. This was not the case in Britain. Perhaps it was because the class-system was on the whole fairer-the clergy did not aomlnate as mucn In Brltaln as It 010 In France, ana tne working class 0T Brltaln, though most likely discontent, were on the whole miles happier than the French working class in comparison.This one factor alone was one of, if not the, greatest reasons why Britain steered clear of revolution and did not come as close as it may well have. Having said that, Pitt made sure radical ideas, actions and organisations were subdued. To supress the threat of revolution, Pitt brought upon changes to ertain acts and even created new ones. One example is how Pitt suspended the Habeas Corpus Amendment act from 1974-1795, then again from 1798-1801.This act meant that people could only be arrested after solid evidence, however after the temporary removal of this act, anyone could be arrested and held indefinitely, even if there was no evidence and they were merely being held on suspicion. This act was very effective, as it deterred potential revolutionaries from committing crimes. The â€Å"Two Acts† were also introduced, which kept an eye on illegal gatherings, reducing hem to a minimum, which helped Britain halt the threat of revolution from growing.Another point is that for a revolution to happen, the radical movement must be strong and united. Although the radical movement had been a big threat, its potential was massively limited because it did not have the support it needed. The movement was split along a North South divide and was also split over aims- some radicals argued that parliamentary reform went far enough whereas others argued that a republic was the only solution to their problems.In addition the radicals were seriously under-powered in terms of weaponry and such, and all these problems ere one of the reasons why, although the threats were present, the spark, or cutting edge, was not, hence why Britain did not have revolution. The government was doing its best to extinguish the radical ideas that were sweeping through the country during the 1790's, however it needed some help from loyalists. Loyalists were people, predominantly working class, who were in support of the monarchy.This reinforces the view stated earlier that not all the working class were in favour of revolution. The 1790's witnessed the creation of many loyalist, pro- monarchy associations, an example of one being founded by John R eeves in 1792, hich fought against Republicans and Levellers by gate-crashing and attacking their meetings. Many ordinary men were also turned into â€Å"militas† to protect the country from internal threat. However, the main reason for all this internal support was William Pitt and the British government.Pitt was winning a propaganda war, and very successfully. He made Jacobites (anti monarchy, pro-reform believers) seem like horrible, scandalous people which helped turn the British public against them and made the monarchy seem as something good, something that should be desired. This worked- the institution of monarchy became much more respected by the eople and support for the King also increased as a result of the French execution of their King Louis XVI in 1793 and the patriotic feeling created by the declaration of war between France and England a year later.This factor, although was helpful to the government as many people, whose background fitted in to the revolution ary type of person, gave support to the King, was not crucial to the government and did not repel the threat of revolution as much as other factors did, an example which links in with tnls one Delng tne lack 0T wlaespreaa aeslre to revolt. one could say na t tne sole reason for the creation of so many loyalist associations was due to the propaganda war being won by Pitt, which helped reduce the chances of revolution.All in all the â€Å"battle of ideas†, although won by the monarchy, never threatened the British government to a large enough extent due to the low population of the radicals, and so taking into account that fact that not even all working class people were willing revolutionaries, and that the revolutionary opposition was under-populated, this highlights how Britain managed to contain the threat of ideas spreading across the ountry in a way which was not overly-hard, and only pushed the chances of revolution further away.Finally, as has been mentioned a number of times already, the British State was exposed to the threat of revolution, and it did extremely well to contain the radical threat, helping to limit the effectiveness of it. William Pitt, who was in power at the time, was instrumental in making brave changes to the way the country was run in order to supress the growing threat of revolution.Taking into account that Britain at the time had no national police force, Pitt had to be extra careful to make sure revolution did not spread. He did this by introducing a variety of acts: The suspension of Habeas Corpus, the â€Å"Two Acts†, repelling mutiny following an incident at Spithead & the Nore, the abolition of trade unions, the DORA, and sustaining an acceptable economy were all things Pitt did to help quash revolution.And indeed they worked-, and although many found them harsh and very tyranny-like, Pitt was in no position to take chances and in most cases the threat of the use of the measures introduced by Pitt was enough to deter the radical movement, which helped to steer Britain away from revolution even further, and ensured that Great Britain was never hat close to revolution despite numerous threats being posed. To conclude, although the threats of radicalism that were posed to the government were certainly dangerous, there were many aspects of the threat of revolution which were very flawed and resulted in the failure of the radicals.Britain faced many threats, such as radical ideas spreading across Britain, the faltering economy, the war with France, the lack of a police force and so on; however Britain reacted very well and did everything it could to the best of its ability to suppress the idea of revolution rom getting out of hand-harsh measures introduced helped dispel revolutionaries, and the stabilisation of the economy and standard of life was crucial in helping to satisfy the majority of the population.Fundamental flaws were present in the opposition, and it was these flaws which never all owed them to have a real chance in overthrowing the King. A distinct minority of people in Great Britain wanted change, and so trying to disrupt the regime, as well as having very little access to arms and weaponry and themselves being spilt about their aims, was always going to be a aunting task.It was a task that was attempted to be carried out by the revolutionaries, and despite posing a variety of threats to the country, the radicals lacked a certain spark and the government dealt with them well. A fundamental cohesion and stability was seen throughout Britain in 1790's, as, despite the fact the revolutlonarles prooea ana questlonea tne governments staDlllty, tne government and Britain answered, responded well, and managed to quash the threat of revolution in Great Britain, ensuring that Britain, although sternly tested, sailed clear of revolution

Changes to Womens Rights Since 1945

Women’s rights have changed significantly after 1945 as ideas that show women are inferior to men were being abolished to create a more equal society. Employment, politics and social change were factors that have been altered. Without these changes, Australia would still be a sex – segregated society with justified ideas that a women’s place is in the home. Prior to 1945, women’s rights were limited in areas of employment, politics and social change. Women were expected to be housewives who were not entitled to the same wage as men because society had an enshrined idea that men needed enough to support a wife and children.Also, women had limited opportunities to voice their concerns and interests in public places and suffered against abusive family situations. This began to change when feminists started to libber against these inequities. Employment before 1945 showed many inequalities between men and women due to differences in wage and unfair rights. The Equal Pay Case of 1972 was an event that sparked during the 70’s due to inequalities of wages between men and women. The Whitlam government introduced the minimum wage for both genders as a start for equality in the workplace.Another thing the Whitlam Government introduced was free tertiary education for all women allowing social mobility. This opened doors to a wider range of jobs like medicine, nursing, or law and gave women a chance to be independent. The Anti Discrimination Act of 1985 was a law made to prohibit discrimination based on gender or pregnancy for everyone from employers to co-workers or in public areas. Although the equal pay case was not a complete success, introducing the minimum wage, free tertiary education and the anti discrimination act was a major success in changing women’s rights.Women had limited voices to discuss issues of equality in politics. This changed when feminists such as Germaine Greer wrote and encouraged women to be politically a ctive. The Women’s Electoral Lobby (WEL) was formed in 1972, which advocated for childcare and maternity leave. In 1975, the Whitlam Government elected a women’s representative Elizabeth Reid to address women’s rights in the political arena. Politics has changed immensely since 1945 as women politicians started to rally for women’s rights. Social change was a major change in women’s rights from 1945 as different ideas and views were being voiced to force change.In 1961, the introduction of the Birth Control Pill was a major event that affected many working class women. This pill gave women the chance to take control of their own body and lives as they can now move into the workforce without the problems of leaving due to giving birth. Also, the new laws like the No Fault Divorce of 1975 and the changing of the rape laws in 1981 helped women escape abusive relationships and prohibited men from divorcing their spouse for no reason. The introduction o f the pill and new laws gave women more control and safety to women and this was a major change in women’s rights from 1945.

Marx’s Theory of Class

Marx's definition of class. It's strengths and weaknesses. – Although the concept of class has a central importance in Marxist theory, Marx does not define it in a systematic form. Marx left this problem of producing a definition of the concept of social class until much later. The manuscript of the third volume of Capital breaks off at the moment when Marx was about to answer the question: ‘What constitutes a class? ‘ Even without his definition of class, one can reconstruct how the term is to be understood in his writings.In the Communist Manifesto, Marx presents us with a theory of world history as a succession of class struggles for economic and political power. The main classes of pre-capitalist societies are stated as: ‘freeman and slave, patrician and plebeian, lord and serf, guild-master and journeyman'1. But the dominant theme of Western society is the conflict between the exploiting bourgeoisie and the exploited proletariat. Thus it is the class str ucture of early capitalism, and the class struggles of this form of society, which constituted the main reference point for the Marxist theory of history.This is asserted by the Communist Manifesto's famous phrase, that ‘the history of all hitherto existing society is the history of all class struggles'2. The history of ‘civilized' society, for Marx, has been the history of different forms of class exploitation and domination. It is the form of class domination present which determines the general character of the whole social structure. For example, the growing of wheat using traditional, non-mechanical techniques is compatible with a wide range of social relations of production.A Roman citizen often owned slaves who worked his land growing wheat; a feudal lord would seize the surplus wheat grown by the serf on the lands; the early capitalist farmers began to employ landless laborers to do their manual work for a wage which was less than the total value of the product w hich they created. In each case, wheat is grown on land by the labor of men and women, but the social arrangements are totally different. There are totally different class relationships, leading to totally different forms of society: ancient, feudal, and capitalist.The one thing that unites these three arrangements is that in each case a minority class rules and takes the surplus away from the producers. Each society, says Marx, embodies class exploitation based on the relationships of production, or rather, the modes of production. The key to understanding – 2 – a given society is to discover which is the dominant mode of production within it. The basic pattern of social and political relationships can then be known. Since Marx concentrates his attention on the class structure of capitalist societies, it is only proper to follow him.As stated before, the key classes in the capitalist mode of production are the bourgeoisie and the proletariat, or capitalists and landle ss wage laborers. While Marx recognizes that there are other classes, the fundamental class division is between this pairing of the exploiter and the exploited. The bourgeoisie derive their class position from the fact that they own productive wealth. It is not their high income that makes them capitalists, but the fact that they own the means of production.For example, the inputs necessary for production – factories, machines, etc. The ability of workers to work (labor power) is in itself a marketable commodity bought for the least cost to be used at will by the capitalist. In addition, the capitalist owns the product and will always pocket the difference between the value of the labor and the value of the product – referred to by Marx as ‘surplus value' – purely by virtue of his ownership. His property rights also allow the capitalist the control of the process of production and the labor he buys.The proletariat in contrast, owns no means of production. Because of this exploitation, Marx viewed the bourgeoisie and the proletariat as locked in deep and unavoidable conflict. As capitalism expanded, the conflict would become more intense as the condition of the workers became worse. Over time, some members of the proletariat would come to understand their unfair position and would begin to communicate with each other. This would enable them to organize and overthrow the capitalist system.The revolution would pave the way for a new socialist system that would abolish private ownership of the means of production. This forms the basis of Marx's theory of class, and with further discussion, the complexities will present themselves. This two class model is not Marx's only use of the word ‘class'. He uses the term of other economic groups, and particularly of the petty or petite bourgeoisie and the peasants. These groups seem to make the neat division of the Communist Manifesto inapplicable, for these two – 3 – roups obv iously merge into bourgeoisie and the proletariat according to how many workers they employ or how much land they own. Marx even foresaw, with increased use of machinery and the increase of service industries, the advent of a new middle class. This raises two main questions. The first concerns the complications of social stratification in relation to the basic classes.In the fragment on ‘three great classes of modern society' in Capital III, Marx observes that even England, where the economic structure is ‘most highly and classically developed†¦ m]iddle and intermediate strata even here obliterate lines of demarcation everywhere'3 Even though this observation does not fit easily with the idea of an increasing polarization of bourgeois society between ‘two great classes', Cole explains how Marx: regard[ed] the blurring of class divisions as a matter of secondary importance, influential   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  in shaping the course of particular phases a nd incidents of the fundamental class struggle,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  but incapable of altering its essential character or its ultimate outcome. And] in the long   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  run the forces making for polarisation were bound to come into play more and more as the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  difficulties of Capitalism increased: so that the decisive class-struggle between capitalists   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  and proletarians could be delayed, but by no means averted or changed in its essential   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  character by the emergence of any new class. 4 Even so, Cole asks for a ‘critique' of Marx in light of todays circumstances, questioning the validity of this statement. The second question concerns the situation and development of two principal classes in capitalist society, bourgeoisie and proletariat.In The 18th Brumaire of Louis Bonaparte, Marx gave this negative definition of a fully constituted class: In so far a s millions of families live under economic conditions of existence that seperate   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  their mode of life, their interests and their culture from those of the other classes, and put   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  them in hostile opposition to the latter, they form a class. In so far as there is merely a   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  local interconnection among these small-holding peasants, and the identity of their   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  interests begets no community, no national bond and no political organisation among   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  them, they do not form a class5 4 – In the Poverty of Philosophy, describing the emergence of the working class, Marx expressed the same idea in positive terms: Economic conditions had first transformed the mass of the people of the country into   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  workers. The combination of capital has created for this mass a common situation,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  co mmon interests. This mass is thus already a class as against capital, but not yet for   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  itself. In the struggle, of which we have noted only a few phases, this mass becomes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  united, and constitutes itself as a class for itself. The interests it defends becomes class   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  interests. 6Most Marxists have recognized, that in the case of the working class, the development of a ‘socialist' or ‘revolutionary' consciousness poses problems which require more careful and thorough study. ‘Class interest' itself is no longer conceived, as it was in general by Marx, as an objective and unambiguous ‘social fact', but rather as having a sense which is constructed through interaction and discussion out of the experiences of everyday life and the interpretations of those experiences. This is further illustrated by Bottomore's belief that an investigation into the ‘development of soci al classes' would have to attend to three problems.First, the ‘consequences for the class structure, and especially for the polarization of classes, of the rapid increase in productivity and in the size of the surplus, and the concomitant growth of the middle classes'7 Bottomore states that how Marx defined the middle class, are the individuals who ‘live from' surplus value, but also ‘assist in the realization and distribution of the surplus'. Marx foresaw the growing number of the middle class, and as a result, the declining number of working class. This would seem to strengthen the bourgeois making the transformation to a classless society more difficult.Through Marx's own analysis, Bottomore says that the transition might not occur at all; thus, resulting in a type of society unlike the socialist society emerging from capitalism. Or, transformation brought about differently, from what Marx predicted, resulting in the classless society. ‘The nature of the s ocial conflict that would then bring about the breakdown of capitalism and the creation of a socialist society remains unclear, and is not discussed by Marx. ‘8 – 5 – The second problem concerns the ‘various cultural and political influences' which are a factor in the evolution of the revolutionary class consciousness.Marx, in early writings, emphasizes positive influences for this development such as: introduction of new technology (resulting in the displacement of workers to further the revolution), the reserve army of labor, the advent of the factory (resulting in concentration of workers creating a collective situation – class consciousness)9 But also negative influences such as: ‘dominant position of ruling-class ideas, the effects of social mobility, the growth of the middle classes. '10 Bottomore then states that national or ethnic consciousness is very important; one of the powerful influences that Marx neglected.The second influence is that of the increasing social differentiation in modern societies which breaks down the working-class consciousness to strengthen the middle class. In other words, increasing the number of middle class while decreasing the number of working class; a negative influence on revolutionary class consciousness. The last problem asks what conditions are necessary beyond the abolition of classes and private property in the means of production, in order to establish what Marx referred to as socialism.Marx wrote about the advancement of science and how it could be used to abolish scarcity to meet human needs. As a result, man would be free from those labors in order to pursue their human potential. Beyond all of this, what Bottomore is implying is the further study of Marx's political theory. Concentrating on the interaction between the development of production, emergence of new human needs, development of a political consciousness, and the creation of organizations to take part in a politi cal struggle. Regrettably, this political theory, like the theory of class, can only be examined through fragments of Marx's work.Another way of looking at Marx's theory of class is how Elster attempts to define class in terms of property, exploitation, market behavior, and power. Elster claims that Marx's ‘class' is frequently defined as ‘a group of persons who stand in the same relation of property or non- property to the factors of production, that is labor-power and means of production. '11 By using this definition, the words ‘property' and ‘non-property' are too restrictive or too open. There is a – 6 – need to distinguish between property owners but then the question arises, to what degree?This is also evident when using exploitation as a basis of defining class. As Elster puts it: ‘[t]he proposal is too coarse-grained if it locates all exploiters in one class and all exploited agents in another [and] too fine grained if classes are to be distinguished in terms of the degree of exploitation†¦. ‘infinite fragmentation' of classes. '12 In terms of the third proposal, defining class in terms of market behavior, Elster states that it is not useful in the study of non-market economies. Furthermore, ‘the proposal overemphasizes actual behavior and neglects its causal grounding in the endowment structure. 13 Basically, he is referring to choice. In Marx's view, the wage laborer has no choice in who to work for and for how much. The reasoning behind this is that the capitalist (though needing workers) can employ any individual he chooses. Elster says that class is defined by what one has to do, not what one actually does. So, for example, a wage laborer decides to work in a factory just for the pure joy of doing so. This individual should be put in a different class from the wage laborer who has to work in the factory. 14 Elster's final proposal is the aspect of power in defining class.To Marx, power r elationships are built into the very structure of society, whose principal feature is the existence of opposed classes. Thus, class domination and subordination are central to Marxist conception of politics and the distribution and operation of power. Power to Marx, is class power. In other words, it is a resource that is concentrated in the hands of a particular class, which that class can use to maintain and enhance its dominant position in society, a position achieved by economic exploitation. Elster says: ‘[t]he definition of class in terms of domination and subordination is too behavioral and insufficiently structural.By this I mean that the classes of the upper and lower managers are defined only by what they actually do, not – as in the case of capitalists and workers – by what they must do by virtue of what they have. ‘ – a reference back to Elster's third proposal. What Elster reveals are some of the more obvious problems inherent in Marx's theory of class. But all of this can still be referred to in past context. Clearly, the question that needs to be – 7 – asked is: can Marx's analysis be applicable today? It is obvious that there are some serious problems in Marx's account.Revolution has occurred in nations on the verge of entry into capitalism, not in societies which are mature and ‘ripe' for change. The working class in capitalist societies has enjoyed, in the long term, a rise in the standard of living, and labor movements have won enough welfare concessions to ease many of the poor. By no means all Western societies have strong Communist parties. In addition, the growth of the middle class of managerial and professional workers appears to contradict Marx's view that divisions among those without wealth would disappear.Western economies are open to crises, but the state seems able to keep them in check. Generally, then, Marx's ideas seem to many people to have been disproved by twentieth centu ry developments. However, this is a limited view. The real issues are firstly whether Marx's general perspective on stratification was sound, and secondly, whether contemporary Western societies are still capitalists in the general basic character of their social relations. The first issue is important because Marx provides an account of stratification which is significantly different from that of many other social theorists.Very often today, sociologists see classes as merely groupings of people with similar attributes such as income, type of occupation, and so on. Marx, on the other hand, saw classes as systematically linked in a particular structure of social relationships. An explanation of inequality is given through the analysis of the mode of production. Marx points out the deeper class relations and potential conflicts below the surface of society. This strength, however, is seen as a problem by many sociologists. They argue that Marx's class analysis is too simplistic to ac count adequately for the complexity of social inequality.For them, Marx's emphasis on the ownership of productive wealth leaves us unable to explain adequately all the differences in consciousness within the mass of the population who are not capitalists. Quite clearly, the Western economies are vastly changed today in comparison with Marx's time. There is far more economic intervention by the state in most societies of the West, and state employees of one kind or another form a large part of the work force. Nationalization and the – 8 – frequent replacement of individual owner or managers by shareholders and managerial bureaucracies have both changed the structure of industry.However, it can still be argued that private ownership of the means of production is the basis of economic power and wealth, and that the labor market is still the prime determinant of wage levels. The worker is still in a subordinate position in the work place, and the incomes of workers are sti ll very low in comparison with those who control them. Other interpretations are possible: it is commonly argued, for example, that the West has a mixed economy which works in everyone's interest, but others would still consider Western economies as capitalist.This brings us back to Marx's Capital III. It is clear that there are many aspects of Marx's theory of class which are not discussed in this essay; the theory is multifaceted. One still wonders what Marx would describe in his last work. Would it have been in the same terms as he had used thirty years before? Or would he have recognized, in this gap, the vitally important changes in the class structure of the modern societies of today, and that these changes were, to some extent, different from what he anticipated to occur? This question remains unanswered.